NORTH CAROLINA TRIANGLE’S PREMIER HEALTH PUBLICATION • WITH 70,000+ HEALTH-CONSCIOUS READERS BIMONTHLY

PUBLICATION DATE:
JANUARY 15, 2019

The January 2020 2019 issue will be printed January 15; copies will be distributed that day and all distribution sites will have copies by January 23. High-traffic locations will be restocked weekly throughout the two-month publication cycle to ensure everyday circulation.

FEATURE TOPIC:
“CHRONIC ILLNESS & THE POWER OF CHOICE”

Chronic illnesses—the persistent conditions and diseases that can be treated but not often cured—are responsible for more than 75 percent of public and private health care costs in the US and for an estimated seven out of ten deaths. These include diabetes, heart disease, arthritis, cancer, and kidney disease; and one of the most common complications of chronic illness is another chronic condition—depression.

Experts inform us that nothing kills more Americans each year—some 900,000—than heart disease and stroke, resulting in about one-third of all deaths. Additionally, more than 1.6 million people are diagnosed with cancer, resulting in nearly 600,000 deaths and an annual treatment price tag of $174 billion. More than 30 million Americans have diabetes, which can cause heart disease, kidney failure, and blindness—with treatment costs $237 billion every year.

And there are many more chronic—and preventable— diseases demanding attention. Nearly one in five children are obese, and one in three adults, putting them at high risk for such health problems as diabetes and heart disease. Obesity alone costs the U.S. health care system an estimated $147 billion every year.

THE POWER OF CHOICE

The sources of these diseases are all too often poor lifestyle choices—including smoking, overuse of alcohol, poor diet, lack of physical activity, and excessive stress. Cigarette smoking, for example, is the leading cause of preventable death and disease in the U.S. where more than 16 million Americans have at least one health issue caused by smoking. Limited or absent physical activity can result in heart disease, type 2 diabetes, some cancers, and obesity. Excessive use of alcohol is responsible for nearly 9,000 deaths in the U.S. each year—including one of every 10 deaths among working age adults.

CAUSE FOR HOPE

Despite the grim statistics, the growing understanding of these illnesses—and their causes—gives cause for hope. Best estimates are that fully 80 percent of the deaths and severe disabilities resulting from chronic diseases are preventable. Medical studies show that adults with common chronic conditions who participate in comprehensive lifestyle modification programs experience rapid, significant, clinically meaningful and sustainable improvements. Lifestyle choices play the major role in creating these problems, and are equally powerful in addressing them.

Moreover, advances in therapies and medications are proving enormously helpful in managing many chronic illnesses—such as asthma—and in many instances, returning patients to fully functional, productive, rewarding lives. For example, although there's no cure for type 2 diabetes, studies show it's possible for some people to reverse it, and for others—through diet changes and weight loss—to reach and hold normal blood sugar levels without medication.

Similarly, dementia can be reversed if caught early enough and by attending to all the factors that affect brain function—including diet, exercise, stress, nutritional deficiencies, toxins, hormonal imbalances, and inflammation. And heart disease is potentially reversible by addressing risk factors such as cholesterol, blood pressure, and smoking.

In the January 2020 edition of Health&Healing, we’ll invite area practitioners to share new and best practices for preventing, treating, and reversing chronic illnesses.

OTHER VOICES, OTHER CHOICES ARTICLES

A special section of the publication—Other Voices, Other Choices—provides a forum for area practitioners to submit articles related to the feature topic. In this section, we invite health care/health service providers who have a special connection to the feature topic to write articles about their work.

The clear message of the data concerning chronic illnesses is that we can do much to prevent them and much to overcome them. Lifestyle habits—related to diet, exercise, sun exposure, alcohol and drug use, smoking, stress—play a key role in creating and addressing problems. For this reason, the practitioners who provide support services have valuable insights and advice to offer. If you are a dietitian, health coach, counselor, physical therapist, fitness coach, weight loss coach, hypnotherapist, meditation coach, or yoga instructor, you are among the experts we hope to include in the January 2020 issue.

To join the conversation, see information about the Other Voices, Other Choices section in Advertising in Health&Healing, and contact us at 919-967-6802.

DEADLINES FOR INCLUSION
IN THE JANUARY 2020 ISSUE

The following are reservation deadlines to guarantee space in the January 2020 issue; advertisements may be included after these dates on a space available basis. To reserve space, a reservation contract must be submitted by the appropriate deadline. Contact us for information or a reservation contract.

  • Reserve article space by December 16
  • Reserve display ad space by December 20
  • Other Voices, Other Choices articles due December 20
  • Reserve classified Health Services Directory
    space by January 3
  • Camera-ready display ads due January 3