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PUBLICATION DATE:
NOVEMBER 18, 2020 

The next issue of Health&Healing is scheduled for printing November 18; copies will be distributed that day and all distribution sites will have copies by November 27. High-traffic locations will be restocked weekly throughout the two-month publication cyclethrough mid-Januaryto ensure everyday circulation.

FEATURE TOPIC:
“DRUGS: PROMISE & PROBLEMS”

The “promises” of pharmaceutical medicine are many. Recent advances include biologic medicines that target problems and minimize side effects, immunotherapy, and new ways of individualizing medications. At the same time, these advances—and an increased reliance on pharmaceutical treatments—are the source of serious problems. Cost is a huge issue—some of the most effective medications are unaffordable to most of the people needing them. Side effects have always been a problem, but the rapid development of new drugs means no long-term understanding of their impact. Addiction and polypharmacy—where patients take multiple of medications—are increasingly serious problems. In November, we’ll ask area practitioners to identify the most promising drug therapies and how they avoid the pitfalls of pharmaceutical medicine. We’ll ask as well about alternative therapies—paths to health that rely less on medication.

OTHER VOICES, OTHER CHOICES ARTICLES

A special section of the publication—Other Voices, Other Choices—provides a forum for area practitioners to submit articles related to the feature topic. In this section, we invite health care/health service providers who have a special connection to the feature topic to write articles about their work.

Advances in pharmaceutical medicine in recent years have been extraordinary. They have helped to turn life-threatening diseases into manageable, chronic conditions; minimized side effects; and significantly reduced many serious health risks. At the same time, pharmaceutical medicine poses its own set of health challenges. Polypharmacy, for example, is an increasingly difficult problem. Physicians report patients taking dozens of prescription medications for multiple health problems—chemical combinations that produce their own health problems. Side effects are always a concern, as is the interaction of food and medication, and the abuse of prescription medications.

In this issue, we are inviting health care practitioners to weigh in on the challenge of balancing the benefits and dangers of pharmaceutical medicine. We hope to hear from therapists and counselors who offer non-pharmaceutical therapies that may be a valuable alternative for patients who cannot tolerate drug therapies. If you are a yoga or meditation instructor or hypnotherapist, for example, we want to hear from you. Nutritional counselors have a major role to play in helping patients maximize benefits and minimize risks of medication; and substance abuse treatment programs serve a critical need in addressing the problems of addiction to prescription medications.

To join the conversation, see information about the Other Voices, Other Choices section in Advertising in Health&Healing, and contact us at 919-967-6802.

DEADLINES FOR INCLUSION
IN THE NOVEMBER 2020 ISSUE

The following are reservation deadlines to guarantee space in the November 2020 issue; advertisements may be included after these dates on a space available basis. To reserve space, a reservation contract must be submitted by the appropriate deadline. Contact us for information or a reservation contract.

  • Reserve article space by October 20
  • Reserve display ad space by November 6
  • Other Voices, Other Choices articles due November 6
  • Reserve classified Health Services Directory
    space by November 10
  • Camera-ready display ads due November 10