Published each year in February, April, June, August, October, and December. 40,000+ copies of each issue are printed at Triangle Web Printing in Durham. Health&Healing is a free-distribution publication. About 25,000 copies of the publication are distributed within five working days of printing; the remaining copies are used to restock high-traffic distribution sites; a small number of subscribers receive copies by mail.
There are some 700 distribution sites across the Greater Triangle; a majority of these are medical and dental offices and other health care facilities (gyms, clinics, hospitals) where publications are distributed through waiting rooms. Other locations include high-traffic locations such as libraries, pharmacies, and health food stores. A number of real estate firms distribute copies of each issue through their relocation programs, sending it to people who are in the process of moving into this area.
The five Whole Foods grocery stores—featuring natural, organic products—are major distribution sites for Health&Healing. About 20 percent of copies of each issue flow to Whole Foods customers in Raleigh, Cary, Durham, and Chapel Hill. These sites are restocked at least weekly between publication dates. Over 1,000 copies are distributed through UNC Hospital and its clinics.
Based on response from readers over nearly 20 years, we estimate that two-thirds of the copies go to readers who actively seek it out on a continuing basis, and the remainder reach readers who are coming in contact with the publication for the first time. We believe that is a mix that serves our clients well.
This distribution system also guarantees that each issue has a long “shelf-life.” Publications are distributed regularly throughout the two-month publication cycle, and the content of each issue encourages readers to keep copies for reference.
Following is a partial listing of distribution sites. A complete list of current distribution sites is available by request.
Apex Chamber of Commerce
Apex Community Center
Barnes & Noble
City of Durham — Parks & Recreation
Durham Arts Council
W.D.Hilll Senior Center
Library: Fuquay Varina Branch
Garner Senior Center
Dept Social Services Family
Community Health Center
Chatham Coop Market
Blue Ridge Pharmacy
Wake Forest Care Center
Practices or businesses that would like to be distribution sites should contact Health & Healing, Inc., at 967-6802; or contact us.
Health&Healing is also available by subscription. The cost to receive issues by first-class mail is $25/year contact us.